Tuesday, September 20, 2016

Gugs Sema and Globe trotting Alobo Naga (Vocalist at Alobo Naga & the Band)

Gugs Sema and Globe trotting Alobo Naga
(Vocalist at Alobo Naga & the Band - ANTB, Singer/Composer at Musician and Instructor at Musik_A)
Alobo Naga & the Band - ANTBhttps://www.facebook.com/alobonagaandtheband/?pnref=story
Thank you Gugs Sema.




About Directors’ Diaries
The directors’ on Cinema & Filmmaking: https://www.youtube.com/watch?v=R8bnPI95HCs
The directors’ Beginnings: https://www.youtube.com/watch?v=lgbvst-mhOw
The directors’ Convictions: (What convinced the directors to come on board our book, their reasons behind our book) https://www.youtube.com/watch?v=uQgoJwP1sd8
The directors’ Challenges: https://youtu.be/1BmjGGurM5U
Imtiaz Ali’s 1st film being his film school & our book:https://www.youtube.com/watch?v=fzC18coaoLw
Zoya Akhtar on being a 1st time film maker:https://www.youtube.com/watch?v=dsdg8UNfwKs
Shyam Benegal on ‘… Why directors’..’ : https://youtu.be/3-u3GRgkt8E

Friday, September 16, 2016

Sound Designers’ diaries with Parikshit Lalwani



Sound Designers’ diaries with Parikshit Lalwani 

Production Sound Mixer, Sound Designer Parikshit in conversation with Directors’ Diaries

I have known Parikshit since 1999-2000, my days with Mukta Arts Ltd. I was an assistant director (intern) on Mr Subhash Ghai’s film, Taal (1999) It my first film as an assistant. 
Parikshit was a sound engineer who literally lived at our sound studio, Audeus. Prior to this he was employed with Pace Communications, the company hired to setup Mukta Art’s state of the art sound studio. 
I noticed he always looked like he has befriended owls or he does not get enough sleep. I thought he was a slave of the studio who sometimes slept on the sofa in the reception area, just as even we assistants did during long-haul shooting schedules and post production. 
I got familiar with him when he began working with the Audiographer & Sound Designer of our film Rakesh Ranjan ji. Energetic, quick thinker and enthusiastic, Parikshit always came across to me like a carbonated cola waiting to pop open. 

Audio makes up nearly 60 percent of our senses. It is a field in filmmaking that has yet to get its due respect. In my experience, few filmmakers give Sound Designers the respect and time and monies they truly deserve to do a far better job on their films. Yet they do their very best. I decided to feature Sound Designers on my blog to pay them our humble tribute. Parikshit is the second sound designer I have featured. 

A river begins someplace
Born and brought up in Juhu, Parikshit was not particularly fond of movies during his growing years. Cinema halls were not the regular fare during his formative years. Neighbors would come over to watch television on their black & white TV set. His earliest and clearest memory of movies is watching Waaris 1988 and Dil Toh Pagal Hai 1997. 

His father is an engineer designing cranes, and his mother works in the finance field in a chemical factory. They were not film buffs, and neither Parikshit nor his parents had any ambition for him to become a part of the filmmaking profession. Parikshit had wanted to be an Air Force pilot and later an engineer. But destiny.... 

Looking inside his automated toys
“Yes. My father had pointed out my toys do not last, because I keep opening them up to look inside!” (Laughs) From the outside, the processes inside things are often invisible. (Thinks) You know, cinematic sound has that quality. The immense efforts sound designers make behind creating the correct sound for the moving images goes unnoticed; Just like we do not realise the complexities of the human body right below our skin, unless the skin is cut open or our heart and brain are exposed when we re operated on for a surgery. Only then we get a first-hand view of how much is happening inside our own body. The processes behind our tranquil faces are all covered behind the naqab or the shroud of our skin. 
Same for the audio-visual medium of cinema - Unless a common man observes a film’s post production, a general person will never know how much thought and physical work goes into the near perfect marriage of sound and image.” Said Parikshit.

Angel
His parents were not connected to the music nor film business. However, Parikshit’s paternal uncle Ram Lalwani was a music arranger for music composer Uttam Singh. He would visit the family often and they would also vacation together. But filmmaking was never a part of their dinner table conversations nor picnics. 

Only destiny must have been privy then to the fact that nearly two decades later Ram Lalwani was to unknowingly play a significant role in his nephew’s career path. The role which in hindsight we would like to sometimes romantically attribute to angels.

Pace
Post his graduation, Paikshit applied to a couple of firms for the position of Digital Electronics engineer. At a family gathering he mentioned this to his uncle Ram Lalwani. He did not ask him for any help in finding a job. His uncle told him he does not know much about the career stream that he (Parikshit) is keen to pursue, digital electronics. But, he is well acquainted with Pace Electronics. Because Pace was established in digital recording music equipment. He could set Parikshit up for an interview at Pace if he would like to have a shot at it.

Parikshit went along with his uncle’s suggestion, and subsequently he was employed with Pace to visit various studios for their equipment needs and maintenance. 

In the first two years with Pace, which was Parikshit’s first job, filmmaker Mr Subhash Ghai established a state of the art sound studio, Audeus. At Andheri. It was to be the first computer-based sound studio, and the first Fairlight digital audio workstation in Mumbai and India. 
This event, the recognition of Parikshit’s developing digital skills and keen ear for sound, by an iconic and tech savvy filmmaker like Mr Ghai, was to someday give Parikshit the wings that helped him fly in the soundscape he finds himself today. 

Smitten
When Parikshit was working as an engineer with Pace, stepping into a variety of sound recording rooms on a daily basis and seeing artists, actors dub, musicians play, singers perform, mics, loud speakers, the cave like silence in large recording rooms, foley sounds being created, sound effects being engineered by craft and art of collaborators, directors instructing re-recording professionals, all passionately involved in marrying sound with image - all of this intrigued him to linger longer, observe and soak in and know more about cinematic sound recording. 
Smitten by cinematic sound, Parikshit began to research and read online related material to understand the sound stream, soundscape of cinema better.

DJ by night
In the years he was with Pace, Parikshit was performing gigs at night in clubs. He jumped on the offer Mr Ghai had made to him, because it paid handsomely and it would take him deeper into the universe of (soundscape of) cinema which had lately drawn him in powerfully. He was also very impressed by Mr Ghai’s motivation and vision of giving cinematic sound so much respect and importance. 

The 'awakening' in him had been subconscious yet powerful, in my opinion. This happened when he chanced to witness an event at a recording studio.

The awakening
One day while working on the sound systems at Empire Sound Studio, Parikshit was inside a recording room waiting for the recording engineer to hook up the system. 
Music Composer Uttam Singh (Dil Toh Pagal Hai fame) walked in and began to play his violin. Simply a warm up session. 

The very high ceiling room, nearly dark but with one single spot light cantered on Uttam ji, he was wearing a white Kurta Pyjama, white shoes, white turban, brown violin, the edges of the room darkened with very low intensity light, reverberated with the sound of the violin and the emotion pouring out of it. It penetrated Parikshit’s soul. 

He began to cry.

He continued to for two to three minutes even after Uttam ji’s bow had distanced itself from the strings. “I cried in the shadows of the machine. I sobbed hearing that music piece Uttam uncle played. He was just doing his thing. He did not even know I was crying hearing the music piece he was engrossed and playing passionately. (Pauses) It was a spiritual experience.” Said Parikshit. 

As he spoke to me about this incident, his eyes welled up. We both shared a moment of mutual silence.

That moment was Parikshit’s first real awakening to sound, I felt. This was the moment he realised how sound can evoke one's deepest feelings, layered under thousands of days of existence and emotions, instantly!!!

Yet another angel
While Parikshit was employed at Pace and was part of the team installing the new generation sound systems at Audeus, Subhash Ghai made him an offer to work at Audeus. To train their technicians to operate the new generation technology being installed. By then Parikshit had already experienced many music and voice (dubbing) recordings. He was fascinated by not just the technology but the emotions music and voice modulation could evoke in a listener.

I think, not just Mr Ram Lalwani but also Subhash Ghai is the second angel who gave Parikshit the opportunities that were to decide his career life path. 

Challenge to begin with
But the offer to work at Audeus came with a rider. “Mr Ghai wanted to bring a wave of digital sound into the industry. Analogue sound, magnetic tapes, was time & physical effort consuming but was prevalent in the industry then. Mr Ghai was ambitious to change that. (Pauses) One significant word of caution he gave me was – the industry is small and unforgiving. Audeus is entering a new domain, and if we fail at what we have set out to achieve we will be devastated. If we do not get it right we will be earn a bad reputation and the industry will skip our studio.” 

True, I thought. In this industry word travels faster than sound.
I think Parikshit enjoys challenges. He gets bored easily. Only a kid who gets bored easily will open up his toys to peep inside for new stimulation. With this challenge in mind he joined Mukta Art’s Audeus and a new world opened up in front of the boy who tinkled with his electronic toys.

From tapes to Dolby Atmos
It has been 18 years Parikshit has been in the sound profession. He has worked in over 300 films, and nearly 250 films independently. When he began, in 2000, sound tech in films was analogue. Digital was yet an emerging low tide wave, not the tsunami it is today. From magnetic tapes and DAT to Dolby Atmos, he has seen it, and indulged it. 

Pondering on how fast technology has progressed in less than two decades can be put into perspective knowing the fact that two hundred years ago it took 12 days to send a message from New York City to London, whereas in less than the last 20 years various formats of sound recording and sound exhibition have evolved. 

Learning graph
I was keen to know which film from the 250 he has worked on he is most proud of as a Sound Designer. He replied “All”. I pushed him to name me the one he learnt the most on during his initial years as an independent sound designer. He named “Moksha” (2001) It was made by the ace cinematographer and director late Ashok Mehta ji. 

Horror
Parikshit likes working on horror films because it’s a chance to alter the viewer’s mental state using sound.

Sound from formative years
Is there a sound from his growing years that continues to reverb in Parikshit’s soul? I was keen to know this from a man who has a keen ear for sounds. 

Parikshit looked away into empty space, thought a bit and with excitement said, ‘Yes. The reverb, the echo we experienced while travelling in our car driving through Lonavla/Khandala tunnel. We would roll down our windows and scream. What we heard was a reverb of the wind and vehicle sounds that are created by us moving across. Such reverbs get etched in our memory.”

It reminded me of the first time I heard echo - During the train journey from Bombay to Lucknow, to see my Nani, when the train passed through tunnels we screamed and shouted with joy. I think we were trying to drown the reverb we heard.

On appreciating the element of sound in an audio-visual medium, 
Pariskshit says, “How would one appreciate something one can’t ‘see’? How would one agree to put time and effort on something that can never be seen, and still has to engage someone's emotion? - Welcome to the world of film sound (Smiles) I believe it is truly an invisible art. 

One can argue that music too is an invisible form of it. I have a disagreement here. I believe that music is something that one HAS to appreciate in order to get its full benefit. You have to be aware and conscious of music. Sound in films is not like that. You SHOULD NOT be aware of sound. You should be aware of the story, the film." Says Parikshit

The meaning of ‘quite’
“It is important to know when to remain quite, in the narrative. Quite does not necessarily mean silence. It means the sound should not be shouting in your face.” Said Parikshit.

Letting go
“The most important learning from my little experience is - Let go. Sometimes we get blocked by a specific belief, even though it is not better than the director’s suggestion we fight to stick to it. Sometimes its blind belief and sometimes its ego. I have learnt it can work for the good of the film if you are willing to suspend your aggressive beliefs and go with the director’s or your co-technicians opinion. It’s a dichotomy: It is very easy to give up. So don’t. And let go when it is necessary.” (Smiles) Says Parikshit.

Learning and valuing filmmakers
(Thinks) "I learnt a lot about the filmmaker and their filmmaking watching every film more than 400 times during their post-production. On multiple viewing we realise why the camera has been placed at a certain angle, why something is deliberately out of focus in the scene, why the location was chosen etc. And it makes you value the work of filmmakers even more.” Said Parikshit. 

What Parikshit said reminded me of something many directors had said to me when I interviewed them for our book. They had said watching some movies more often than twice helps you go into the head of the filmmaker. Multiple viewing brings to the surface layers invisible and choices that may have arrived from their subconscious I felt myself on viewing some of my favorite films a multiple times.

Directors’ Diaries
Since Parikshit has read our book, I asked him for his feedback on the same. 
He said, “Directors’ Diaries is an insight to 12 great minds. 12 iconic filmmakers; kind of a short 30 minute crash-course or training with some great achievers from a variety of backgrounds. Vast experiences like these become our chance to be part of their rare and valuable lives. I wish you interview more film professionals. A glimpse into this vast universe would be priceless for anyone. (Smiles) 

Value of editors
“Our work as sound designers is a team work with the picture-editor, and the director. If the picture (visual) edit is bad, we can only do that much to save the edit.” Said Parikshit. 

Silence
I asked Parikshit about the significance of silence in a narrative, even though in our universe and in our world silence does not exist.

Says Parikshit, “It is not just the presence of sound that matters always. It is the intelligent use of silence that matters too. When are we getting to that stage is a real question. 
But till then, I am sure that many engineers, sound editors and sound designers would agree, that it truly is an invisible art form for an elite few who are masters. There is something else that has all the properties that I have mentioned above. It mesmerizes, surprises, is invisible and if done right, is astounding. In all humility, I can say its called Magic." (Smiles)

Magicians
“Are we magicians? Maybe. Maybe not. But we definitely are Illusionists.” Said Parikshit.

Well said, I thought - "The illusionists of Soundscapes" And I believe this expression aptly describes Parikshit and his tribe.

#SoundDesignersDiaries with #ParikshitLalwani

Letters want to be words. Words want to be stories. Stories want to be told. #RakeshAnandBakshi

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https://www.linkedin.com/in/rakesh-anand-bakshi-0453b437?trk=nav_responsive_tab_profile

About our book:

#DirectorsDiaries https://www.facebook.com/DirectorsDiaries and https://www.facebook.com/DirectorsDiaries

The directors’ on Cinema & Filmmaking: https://www.youtube.com/watch?v=R8bnPI95HCs

The directors’ Beginnings: https://www.youtube.com/watch?v=lgbvst-mhOw

The directors’ Convictions: https://www.youtube.com/watch?v=uQgoJwP1sd8

The directors’ Challenges: https://youtu.be/1BmjGGurM5U

Imtiaz Ali’s 1st film being his film school & our book: https://www.youtube.com/watch?v=fzC18coaoLw

Zoya Akhtar on being a 1st time film maker: https://www.youtube.com/watch?v=dsdg8UNfwKs

Shyam Benegal on 'Why directors’: https://youtu.be/3-u3GRgkt8E




Friday, September 9, 2016

Event Designers’ Diaries - Priyanka (Soorma) Chaturvedi in conversation with Directors’ Diaries




Event Designers’ Diaries
Priyanka (Soorma) Chaturvedi in conversation with Directors’ Diaries

Creative, is a word I associated with Priyanka from the first time I narrated my many ideas, plots, stories and scripts to her. Creative, because she was one of the rare creative people I met who heard my ideas and stories with enthusiasm accompanied with silence, and only after hearing me out completely she offered me her ideas & her criticism with suggestions.

For me a creative person is a talented & patient soul. A good listener, one who offers his or her suggestions along with criticism, if any. A ‘creative’ person who only criticises is a critic. A true creative person’s feedback will not necessarily work for you, but will invariably lead you to what works. A creative head is a person is someone who collaborates with you and is apt at helping you come up with solutions without letting you think he or she was instrumental in you achieving it. I think such a person also has the skill of appreciation. Even though many of the ideas she and I worked on did not see the light of day, but even after months and years if I ever wanted to share a new idea with them, Karan & Priyanka, they always gave me their precious time to hear me out. Thank you.

A river begins someplace
“Juhu ki mendak.” (A frog belonging to a water-well in Juhu, not aware of seas and oceans beyond.) That is what her family teased her during her growing years. Why!? - Born and brought up in Juhu, school and college in Juhu, office in Juhu and eventually married in Juhu 100 meters from her maternal home {“… and now I want to have my baby in Juhu. I’m proud to be a Juhu ki mendak.” (Laughs)

Reading
Truly a ‘Juhu ki mendak’. But a really pretty mendak. The ‘heroine’ kind. Because during her college years, people around her began to tell her she should become an actress. Back then, most pretty girls were advised they should become a ‘heroine.’ However, Priyanka was not interested. Always a shy child, she was an introvert, and found comfort & companionship in the turning pages of her books. The novels she befriended. She had read the classics before she began college!

For me, that is a rare asset that today’s creative directors and writers lack. Many of them have not read the classics in the language they comfortable in and thus lack references of varied characters and complex scenarios from literature. Lack of such knowledge can limit the feedback you, an aspiring creative person, can offer on hearing someone’s ideas and stories because the well you drawing inspiration from is so shallow.
Joya

Profession
On being asked what is her profession, said Priyanka, “I would call myself an Event Manager and Creative Director (of Cineyug Group of Companies). (Pauses) I have just executed Cineyug’s first luxury & lifestyle exhibition - Joya.” (Smiles) Successfully, I can say. (Wider mile) Link https://www.facebook.com/joyaluxuryexhibitions/
I visited the opening of Joya and I felt I was walking the red carpet of a premier world event. It was glamorous, starry and yet the ample deep blue color gave it great depth and greater dignity. That which accompanies true royalty.

Joya was Priyanka’s (Cineyug’s) first experiment in the world of fashion. It has been her, so far, most fun and rewarding experiences of her career. “Rewarding, because Joya was a chance for me to do something from the forefront. Being a creative director so far I have been a behind-the-scenes person. It was fun, because it brought out a brand new version of myself. I discovered I was able to handle things and people being in the forefront of decision-making. All the responsibility came on my shoulder, and I am glad I was able to bear its weight with the able support of my able team and Mrs Yasmin Morani. Earlier, over the last ten years I was only responsible for the creatives. The execution and result of those creatives was not my responsibility. Joya changed that for me. Being the project leader of Joya even the failure would have to rest on my shoulders of course. The two best things from Joya, firstly, we at Cineyug grew as people and second, we came together as a team so I alone cannot take the credit for Joya’s success. We are collectively proud we helped Cineyug build another vertical and a property.” (Smiles)

We are much more than ‘just Bollywood’ ya
I pushed Priyanka to give me her best learning from the many on Joya. She thought a bit, and said, “If you are passionate and obsessed about your idea, your project, even if you are not well acquainted with its proposed journey and not confident of its destiny things eventually will fall in place. For that, you must remain focused with a sole aim. The team I worked with their dedication helped me remain focused on our company’s project-objective. What we began just an ‘idea’ gradually snowballed into a something bigger than what any of us could have imagined, even though it is a niche exhibition and not a mass product. Thanks to our team we established a new vertical, a new intellectual property for Cineyug. Most importantly, Joya put a gaping hole in the perception some people had that Cineyug can only execute Bollywood and TV-based events.” (Smiles)

It made me realise, that irrespective of self-doubt we must leave our comfort zone and set our flimsy boat of confidence in new seas, accept the opportunity someone trusts us with, because maybe they see in us what we want to but have been unable to. With that will come new experiences and they can be fun and rewarding. New routes give us the chance to see a new image of ourselves even if we are looking into the very same mirror we have had right from our childhood.

Earliest memories of creativity
“I learnt ballet, I attended art classes, and I spent whole days by myself, and often with my aunt, painting. I was making birthday cards, anniversary cards, right from the time I was a little girl. I was engaged with a lot of ‘DIY Do It Yourself play material at home, whether I was making something for myself or for my family or school project. (Thinks) No one single creative activity stands out in my memory today, and I think it is because I put a lot of passion in everything I engaged with as a little girl. Even the most basic things like covering my book or file I gave it my best.” said Priyanka.

Trust and Enthusiasm
‘As a little girl’, she had mentioned. Priyanka is still a little girl. When recently I approached her to work together on a diary idea, she erupted with ideas. Even when I asked to be interviewed for this blog Priyanka agreed immediately, and only a day or two earlier when I called to reconfirm our meet she inquired what my blog is really about. That’s trust & enthusiasm; and I think this duo should be happy roommates in our mind. Trust, because we can never see the end of the tunnel even when you are enthusiastic to take on a new project. Trust holds enthusiasm’s hands when we set out to achieve a goal.

Dad
Priyanka’s father was a filmmaker. His associates, the Morani brothers (of the Morani Fireworks fame), and he made many films. Priyanka, a reader by her teens, would steal the scripts her dad brought home to read, and after reading them would offer her dad unsolicited opinions. Some of these opinions were “Dad, please don’t make this film. The story sucks.” (Laughs) Her father began to hide his scripts from her. Some of the scripts she had found unsuitable were made and those films did not do well, she laughed while recollecting. So actually, Priyanka was a creative director, unofficially, unpaid, unsolicited, since her teens!

Lightening
From the many films he produced, along with his partners the Morani brothers, there are two she is immensely proud of. Raja Hindustani and Damini. “Damini being a woman centric film about a woman who fights for her right, made me feel very proud my father was part of the company that produced it.” (Smiles) Damini means – lightning.

Cascades
Priyanka was the Vice President of the ex-students association of her school, and they appointed her as Chairperson of Cascades, their school’s annual event. “That year no one was willing to take our alumni association forward, so my friend Hiral and I signed up to take on the responsibility. I started out just as a regular member of the alumni, and then I became the event coordinator of Cascades, then its Secretary, then Vice President, then President and eventually the Chairperson. It was a journey and I had to earn my place at the top. It was one of the most fun years of my life. Putting together the Cascades event. (Smiles) A big ticket event at the ICSE schools level.” Said Priyanka.

It was a reflection of what she had mentioned earlier, “It was fun making those tiny birthday cards back then as a little girl, and it is as much fun now putting up big events and exhibitions.” She said. Managing talented, creative and production people for a prestigious school event, I admired the privilege Priyanka had earned at just 17. No wonder she took to Event Management as a career path like fish takes to water. “Cascades was the base for my then unknown career path, because now in hindsight I know that was when I first tasted thinking out of the box, and learnt how to organise and implement our creative ideas.” She said.

Acting
“I had thought I wanted to be an actress. But I am glad I didn’t, in retrospect. (Smiles) At 20 you are young and impressionable. People were telling me ‘you should be an actress’ And though my dad was no more, he had been a successful filmmaker. So the film world was not alien to me. I fell for these voices from outside telling me I should become an actress, and I signed up for acting classes. During the course I felt I could relate to the emotions, and temperament of an actor. Acting requires empathy and from a very young age I was self-aware of my feelings being a very sensitive person. My Mom had suggested I learn acting. More because she knew I am shy and thought acting would bring out a more confident individual in me. (Thinks) The reason I signed up for acting was, I had recently lost my Dad, in my teens, and the loss put me into a shell. Acting did help me open up. During the course of the course people began to tell me I must become an actress. Acting was fun, so I decided to take a shot at it. But after the course was done I did not pursue it as a career.” Said Priyanka.

First professional job
‘My Mother thought it a very bad idea if post-graduation her daughter sat around wasting her time at coffee shops. (Laughs) She suggested I must do something worthwhile and attend the company office. She believed - …. just because you are a girl you do not have to be only a wife or mother the rest of your life. You have to be a person first, a man or woman later. From her own life’s experiences she had gathered a woman must be able to support herself financially. She believes women are equal to men and always treated me equal to my brother.”

As soon as college got over, the first Monday post the graduation Priyanka’s joined Cineyug. In 2004. The company owned by the Morani brothers and her family. On her first job, she sat in the basement filling Visa application forms of the talent and crew traveling abroad for their star studded Bollywood event.

Angel
Once again, my own belief was reaffirmed: Life is one adventure with many heroes. So many people to thank for where we reach today. And in Priyanka’s case, an angel too. - her mother Neelam. The best gift, in my opinion, Priyanka ever received was from her mother when she has told her when she (Pri) was a child, “A book will be your best friend.” I think, it developed in Priyanka the imagination that is needed to make a career in creativity.

From my own experience, most of the directors I interviewed, nearly 30, for my book Directors Diaries were readers. About reading Priyanka had said, “Reading was fun, I read heavy duty material, classics, from a very young age.”
Priyanka has pursued things that have been fun to indulge in.
Best learning in the initial years at Cineyug
“When my father passed away in 2002, he was directing Hum ko Tumse Pyar Hai. It was eventually completed by Vikram Bhatt. Cineyug had to complete and release the film. It became my first responsibility at Cineyug. I was 20, and going for my very first meetings with film corporates like UTV and others and I had no experience. I had to execute its post-production and the marketing necessary for its release. I played the role of a mini executive producer for Cineyug. It was very emotional to go through my dad’s last film, (Pauses) but there was no one else who could have done that job then, because it was as emotional for everybody else too. So I had to see it through. And my brother Karan was still studying then. That was my best learning at the very start of my career path.” Said Priyanka.

Nothing worse can happen
I asked Priyanka, was she scared, taking on the reins of finishing and releasing a film with no experience? She said, “No. After I lost my father I knew nothing worse can happen to me. (Pauses) I was not scared then. I am more scared now. (Laughs)

“Nothing worse can happen to me.” Losing her father in her teens gave her resilience at a very young age. I have lost both my parents; you suddenly grow up post such a loss, irrespective of your age at the time of the loss. Hearing her speak about taking loss in her stride gave me strength too even though I am far older to her. Resilience is so dam infectious.

Assistant-giri
After releasing her father’s last film, Priyanka left Cineyug and joined director Vikram Bhatt on two films as an assistant. Because she once again wanted to become an actress. This was nearly two years after giving up on acting as a career path.
“However, the experiences I was soon to encounter as an actor going for auditions put a spoke in the wheel of my very short-lived acting ambition. (Laughs) Some of the auditions I was called for were ridiculously bad. The people given the task of auditioning talent were unqualified to audition. These auditions turned out to be humiliating experiences. The most humiliating was when I was asked to dance without music. (Laughs) Being a self-conscious person it was very hard for me to do the things asked of me in such auditions. Millions want to become actors and unless you willing to go through a lot of crap to be one you should not. I was not willing to be a monkey in that circus. I preferred to remain behind the scenes, and decided to return to Cineyug and work creatively on event management.” Said Priyanka.

“… go through a lot of crap to be an actress” can be a truth loaded with subtext, but that would be the subject of another discussion someday, and it is not important here while tracing Priyanka’s journey.

Good things from acting
“One good thing learning acting can do for someone is - it helps you get out of your shell and go out there and perform. There is so much role playing in life in general which has nothing to do with the acting profession. Learning acting helps you understand various role-playing we humans encounter in our personal and professional lives from childhood to old age. It gave me insight to human behaviour, and as a creative director empathy helped me put myself in other’s shoes and see their point of view to my ideas before writing off their criticism or suggestion. (Thinks) We tend to see people superficially, but there is always something going on inside everyone. Acting can help you get inside their cave. Understanding the layers of a character is an actor’s skill and it can help you understand layers in the people you work with creatively. Acting school was many years ago. I hope acting helps me be a better person to work with.” (Laughs) Said Priyanka.

Priyanka also worked at Balaji Telefilms before she joined Cineyug Entertainment as a Creative Director.

So then it was Cineyug once again
“Post my experience as an assistant director, I was very lucky when I once again began work at Cineyug. I heard a great mentor, the senior Creative Director Alpa Mehta. I learnt a lot from being her little assistant. Mr Mohomad Mornai was another mentor I learnt a lot from. He is very passionately involved in what he undertakes. Gradually I began to get projects and my first big project was the National Games at Ranchi. It was a lot of fun.” (Smiles) Said Priyanka.

Holding hands
Priyanka had wanted to pursue MBA, but gave it up to join Cineyug because her younger brother, Karan, was soon joining Cineyug because she wanted to be around to nurture him. Though there must have been as or more able people at Cineyug to hold his hand then, but maybe she wanted to be the first, I thought.

Trees whose roots go deep do not get uprooted during a cyclone. Especially when they still just saplings. The roots hold the earth which in turn hold those trees in place. Some people become the root, some the earth to hold young trees, sometimes saplings, in place when a tempest wind blow with all her might. We do this for family. Each of us may become root or earth for someone in our lifetime. And if we are privileged souls we should reach out to those who miss a sky over their heads and are not related to us by blood, race, religion or caste. Priyanka is one amongst the latter too – a charitable soul.

The right direction
Joya is a vertical of 2016. Before that, Cineyug has grown another vertical - Wedding Planning, over the last four years, I was keen to know which from the many verticals of Cineyug Priyanka is having the most fun with! Event management, Wedding Planning or Fashion & Lifestyle?

“I am having fun equally with all these. (Laughs) As long as I can be immersed and surround myself with color, music, art it will be fun. (Thinks) When I began working as a Creative Director for Wedding Planning, I began to feel I can take my own calls on suggestions, and I can give our clients feedback which can make their wedding event better. When I see the client and their family is happy with the wedding we planned for them I feel I am heading in the right direction on my chosen path.” Said Priyanka.

Creativity today
“It has been twelve years since I have been working in this creative field. Creativity today isn’t as simple as it was back then. Now it is about doing something differently, visualising differently from an average creative person, imagining a product or situation more easily yet differently from an as intelligent non creative person. I think I am still having as much fun being the Creative Head at Cineyug as I was as a child making cards. And if you put a little bit of yourself into what you are conceiving I think your ideas can be different from others. What you create should be a reflection of who you are. And everyone does not have to agree to your ideas and sometimes you have to tweak and mix and match your thoughts with suggestions from others in your team or go with a better suggestion than your own. That’s creativity for me.” Said Priyanka.

Wedding planning
I was keen to learn from Priyanka her best learning from Wedding Planning.
“Listening. The more you hear what your client and his or her family need and aspire from the union, the better you can serve them.” Said Priyanka. Once again Priyanka mentioned ‘listening’ as a significant virtue.

“Weddings are about two families merging in a sacred and spiritual union. So I must hear what they think, what they like and dislike, their cultural beliefs, tastes, culture. It is about reading the subtext in what they saying about what they want to showcase during their wedding event to their guests. Many couples who are getting married have not built the wealth themselves. Their parents have come up from scratch. So sometimes it’s about understanding that the parents are fulfilling through their children’s wedding what they or their parents could not do for them when they (the parents) had got married. Wedding planning is about translating your understanding of all of this into the functions of the wedding you are planning. In my experience, in India it’s more about families coming together than just the couple. We at Cineyug respect and honor that too.” Said Priyanka.

Frame makers
Hearing Priyanka speak of what they do, I thought event designers, wedding planners what do they really do for us? I think, beyond all that they say they do, they are frame makers. Framing our talent, our skill, our achievement, our moment in the Sun in the best way we both possibly see. They help us frame the scenario in which our story can be shared with the gathered and invited audience. Whether it’s our product, us, or our wedding.

The best creative pursuit so far
“(Thinks) Nothing stands out from my childhood that I feel today is the best personal creative pursuit I undertook for myself or my family. I made cards for them with equal passion and fun. (Thinks) However, when I was dating Advait, before we tied the knot I made a card for him. (Pauses) I think it’s the best I have ever made so far. I painted it myself. (Smiles) It began with Blacks & Whites, because that is how I perceived my life was before meeting him. Gradually I added colors to the successive pages, and the last pages were vibrant with coloful-happiness. Never before had I experienced such a feeling for anyone in my heart, and for the first time I wanted to express it to that person. So I made that card to express what maybe words would have failed to. I did not know then how he feels about me. Yet, I expressed how I felt” (Smiles. The same still-little-girl wala smile.) Said Priyanka.

Her confession to her future husband reminded me of a quote by Will Smith: “I think one of the greatest feelings in the world is when somebody openly tells you how much you mean to them. Stuff like that is so rare.”

Colors
A painter and card maker from when she was a little girl, I asked this still-little-girl to make us a three pages card symbolic to the past three decades of her life. What colors would she divide the past three decades of her life into?

Priyanka thought a bit, looking away into empty space, and said, “The first decade, first page of this card, of my life I would paint orange - I was young then, oblivious, energetic, orange will reflect the excitement for life, positive, sunny, cheery, optimistic outlook of childhood. The second decade of my life, I would say, (Pauses) went into a blue. (Pauses)”

When she mentioned the color blue, in my mind flashed the smiling face of her dad as I remember him - handsome with light colored eyes, maybe they were blue but I am not certain. Blue was the decade her father travelled far beyond her colourful painted cards.

She continued after a pause, “Blue is an elegant color. But it is also a serious and sombre color. Like, when you do not want to wear black and you want to be taken not frivolously you choose to wear a blue. It is a calm and soothing color, and (pauses) when I lost my father as a teen achieving calmness was very important for me to be able to think ahead. Think also of my mother and younger brother. (Pauses) I think I found the blue color within me, to face the ups and downs of my career choice and the loss of my father. Blue gave me peace and acceptance. Had I not accepted my fate then maybe I would be spiraling down today.” (Smiles)

She continued, “The third page of the card of my life so far, I would paint pink. (Laughs) Because I am living a career path I love, I fell in love and married the man I love, and am now expecting our first child. Pink, for me, symbolises softness. Tenderness. And love is tender. Love for what you do as work or hobby requires tenderness too. I am happy about the present and excited about the future. For a woman tenderness is a fuzzy, soft feeling that radiates from within. Pink would radiate that.’ (Smiles.) (Thinks) Pink also represents the tenderness, softness that I think makes me a creative person, in the sense of being open minded, and that would translate to being creative – being tender dealing with emotions.”

Directors’ Diaries
Priyanka had read some of the interviews in our book before it was published and she was amongst the few people who had encouraged me to write this book when I was still on the first or second interview only. I thanked her in our book’s acknowledgements. I was keen to know and share with you all what she thought of our book, on reading it complete after it was published.

She said, “It is important to know that you are not singled out for hardship, adversity, challenges, shortcomings and failures. Directors’ Diaries makes you realise this, and more - that no one successful got anywhere without encountering this road sign on their path – 'Hard Work Ahead!' I would recommend this book to aspiring filmmakers, established filmmakers from any profession in the film industry and to film buffs and people who are not ambitious to work in films, general readers of all ages. You added a layer of personal struggles and failures and that why I love the book. Lately, I was reading a book about female achievers and all it does is sing glorious praises of the women profiled so I found it very superficial and boring and not good for a book meant to inspire! Your book inspired me on many levels because you captured the directors’ lives on many levels at various stages of their journey from childhood to now.”

Tenderness
Priyanka mentioned many people and associations she is proud to have encountered on her short walk so far - her Mother, Mohomed Bhai, Alpa Mehta, Yasmin. However, the most pride I saw in this little girl’s eyes was when she told me, “I am very proud of my dad’s film, Damini. It showed the strength of a woman.”

The strength of a woman. That, for me, defines Priyanka. In spite of her belief in pinks, softness and tenderness. Because it breaks the myth for me that soft things cannot be strong.

#EventDesignersDiaries #PriyankaChaturvedi in conversation with #DirectorsDiaries

Letters want to be words. Words want to be stories. Stories want to be told. #RakeshAnandBakshi

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https://www.linkedin.com/in/rakesh-anand-bakshi-0453b437?trk=nav_responsive_tab_profile

About our book:

#DirectorsDiaries https://www.facebook.com/DirectorsDiaries and https://www.facebook.com/DirectorsDiaries


The directors’ on Cinema & Filmmaking: https://www.youtube.com/watch?v=R8bnPI95HCs


The directors’ Beginnings: https://www.youtube.com/watch?v=lgbvst-mhOw


The directors’ Convictions: https://www.youtube.com/watch?v=uQgoJwP1sd8


The directors’ Challenges: https://youtu.be/1BmjGGurM5U


Imtiaz Ali’s 1st film being his film school & our book: https://www.youtube.com/watch?v=fzC18coaoLw


Zoya Akhtar on being a 1st time film maker: https://www.youtube.com/watch?v=dsdg8UNfwKs

Shyam Benegal on 'Why directors’: https://youtu.be/3-u3GRgkt8E